Advertise on Nigerian Vehicles Reach Commuters Where They Live.
Vehicash puts your brand on a moving fleet of GPS-tracked Nigerian vehicles. Reach millions of daily commuters across Lagos, Abuja, and beyond with city-level targeting, live vehicle tracking, heatmap visualisations, and transparent CPM pricing.
1M+
Daily impressions potential
3 cities
Launch coverage
~80% lower CPM
vs. billboard advertising
GPS tracked
Every vehicle, in real time
Why Vehicle Advertising Works in Nigeria
Nigeria's roads are dense, urban commutes are long, and outdoor dwell time is high. Vehicle advertising is uniquely suited to this environment and the numbers prove it.
Daily Impressions in Lagos Traffic
Lagos is one of the most congested cities on the continent. The average commuter spends 30–90 minutes in traffic daily. Every Vehicash-branded vehicle becomes a repeated brand touchpoint for thousands of bystanders, pedestrians, and fellow motorists at zero extra media spend per hour.
30–90 min
Average commute time in Lagos
Mobile Reach Across Cities
Unlike static billboards fixed to one location, vehicle advertising moves through neighbourhoods, markets, business districts, and residential areas throughout the day. One car in Lagos can generate impressions across Ikeja, VI, Lekki, and Surulere in a single trip.
Multi-zone
Reach per vehicle per day
CPM Comparison
Cost Per 1,000 Impressions Nigerian Market (Estimated)
* CPM estimates based on publicly available Nigerian media rate cards and industry benchmarks. Vehicash CPM is based on projected campaign reach at launch.
How Vehicash Campaigns Work
From brief to live campaign in days, not weeks. The entire process runs through the platform no agency retainer, no media buyer required.
Configure Your Campaign
Choose your target city, preferred vehicle type (cars, keke, buses), campaign duration, and budget. Our platform handles matching automatically.
Upload Your Brand Creative
Submit your artwork to our design team. We'll format it for the vehicle type and handle all printing and professional sticker application at no extra cost.
Track Your Fleet Live
Every matched vehicle is GPS-tracked. Watch your fleet move across the city in real time, view route history, and see impression heatmaps, all inside your campaign dashboard.
Review, Renew, or Scale
At campaign end, receive a full performance report including vehicle movement data, route coverage, and impression estimates. Renew, expand to new cities, or scale your fleet from the same platform.
Know Exactly Where
Your Brand Has Been.
Every vehicle in a Vehicash campaign carries GPS tracking. Unlike traditional OOH advertising where reach is a guess, Vehicash gives you verifiable movement data live routes, coverage history, and impression heatmaps directly inside your campaign dashboard.
Live Vehicle Location
See every branded vehicle on a live map, updated in real time. Know exactly where your ads are at any moment of the campaign.
Movement History
Access a full log of every route each vehicle has travelled since your campaign launched street level, timestamped, and filterable by date.
Route Coverage Map
Visualise which streets, corridors, and neighbourhoods your fleet has covered across the city. Spot gaps and high-frequency zones at a glance.
Impression Heatmap
A density heatmap overlays vehicle movement data with population and traffic data to show where your brand generated the highest estimated impressions.
Campaign Dashboard Live Coverage View
Illustrative example of what advertisers see inside the Vehicash app
4 vehicles active · Lagos Island
Who Runs Campaigns on Vehicash?
From national FMCG brands to growth-stage startups, any brand that needs real-world presence in Nigerian cities belongs on Vehicash.
FMCG Brands
Consumer goods brands use Vehicash for mass-market awareness across high-density urban corridors markets, motorparks, and residential zones.
e.g. Beverages, personal care, household goods
Marketing Agencies
Agencies add Vehicash as a scalable OOH channel for client campaigns especially where traditional billboards are either unavailable or cost-prohibitive.
e.g. Full-service, digital, BTL agencies
Financial Services
Banks, fintechs, and insurance brands target commuter corridors in business districts for brand recall and product awareness among working professionals.
e.g. Banks, fintechs, microfinance, insurance
Tech & Startup Brands
Fast-growing Nigerian startups use vehicle advertising to build brand familiarity before and during product launches at startup-friendly CPM rates.
e.g. Apps, SaaS, e-commerce, logistics
QSR & Food Brands
Restaurants and food delivery platforms run hyper-local campaigns near high-traffic zones targeting commuters on their way home during peak hours.
e.g. Fast food chains, delivery apps, packaged food
Education Providers
Universities, training institutes, and edtech platforms run vehicle campaigns during enrollment periods across major student commuter routes.
e.g. Universities, polytechnics, online platforms
Coverage Areas
Vehicash launches across Nigeria's three largest cities, with rapid expansion planned. Target one city or run a national multi-city campaign from a single platform.
Lagos
Priority launch city. Highest vehicle density and campaign demand.
Abuja
Strong demand from financial and government-sector advertisers.
Port Harcourt
Oil-sector and FMCG brands are primary campaign drivers here.
Ibadan
Expanding post-launch. Strong student and market commuter routes.
Kano
Major northern market for FMCG and telecoms advertisers.
More Cities
Phase 2 expansion. Request early access for your target city.
Don't see your target city? Contact us we're actively onboarding vehicles across Nigeria and may be able to accommodate your campaign ahead of schedule.
Campaign Packages Overview
Whether you're testing vehicle advertising for the first time or scaling a national campaign, there's a Vehicash package for your brand.
Starter
Ideal for local businesses and first campaigns
30 days
Duration
5–15 vehicles
Vehicles
1 city
Cities
- City-level targeting
- Cars or Keke placement
- Basic campaign dashboard
- End-of-campaign report
Growth
For brands ready to build city-wide presence
60–90 days
Duration
20–60 vehicles
Vehicles
1–2 cities
Cities
- Zone-level city targeting
- Mixed vehicle types
- Real-time impression tracking
- Weekly performance reports
- Design team support
National
Multi-city campaigns for established brands
Flexible
Duration
60+ vehicles
Vehicles
3+ cities
Cities
- National multi-city targeting
- Full vehicle type mix
- Dedicated campaign manager
- Custom reporting dashboard
- Priority vehicle matching
- Co-branded case study
Exact pricing depends on city, vehicle mix, and campaign duration. View the full pricing breakdown →
Trusted by Nigerian Brands
Vehicash is built on transparency. Every metric is honest, every vehicle is verified, and every campaign is managed with precision.
Verified Vehicle Network
Every vehicle on the Vehicash platform is owner-verified, photo-checked, and roadworthy before being matched to any campaign.
GPS-Tracked Fleet
Every vehicle carrying your ad is GPS-tracked throughout the campaign. You can see where your brand has been, which routes it covered, and how often.
Transparent CPM Reporting
No inflated reach numbers. We report estimated impressions based on GPS-verified vehicle activity and population density data.
Dedicated Campaign Support
Growth and National campaigns include a dedicated campaign manager who handles briefing, creative, and reporting end-to-end.
What Marketers Are Saying
“We were skeptical about vehicle advertising at first but the reach estimates and CPM comparison made it obvious. We're on the waitlist and planning to run our launch campaign through Vehicash.”
Adaobi M.
Brand Manager · FMCG Startup, Lagos
“Billboards in Abuja are expensive and static. The idea of a moving fleet of branded vehicles in business districts is exactly what we've needed for commuter-hour visibility.”
Segun F.
Head of Marketing · Fintech Brand, Abuja
“I'm adding Vehicash to our OOH media mix for a client campaign. The CPM is compelling and the city-targeting capability fills a real gap in what we currently offer.”
Chidinma O.
Media Planner · BTL Agency, Lagos
Ready to Put Your Brand on Nigerian Roads?
Tell us about your campaign goals, target city, and budget. Our team will send you a tailored campaign brief within 48 hours no obligation, no retainer required.